🌐 damianvial.com → (Recommended experience if you are viewing in PDF).
Senior Creative Strategist | Digital Marketing Specialist:
Senior Creative Strategist with extensive experience in top-tier agencies (TBWA, Ogilvy, Grey Group) and startups, specializing in digital marketing, creative strategy, and growth marketing in agencies like Ladder.io.
I create data-driven campaigns that achieve measurable results, helping international brands engage their audiences through impactful and effective strategies.
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<aside> 📬 Contact: 📩 Email: [email protected] 🔗 **LinkedIn:** Damián Vial Loiseau ☎️ Phone: +34 644 126 150
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Nationality: · Chilean 🇨🇱 , French 🇫🇷**.** 📍 Currently in Barcelona 🇪🇸
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/34157ad3-01fd-42ca-b732-e016cc62a3ae/1_tLue4Yqv6_53q86sn38jMg.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/34157ad3-01fd-42ca-b732-e016cc62a3ae/1_tLue4Yqv6_53q86sn38jMg.png" width="40px" /> Senior Creative Strategist:
**Ladder.io - London, UK |** Present - 2022
Ladder | Growth Marketing Agency
Adaptive Growth Advertising Agency: · Led data-driven creative strategies to maximize ROI for digital campaigns across key accounts like Walmart US, Vio Bank, and Sermo.com.
Oversaw creative testing and campaign optimization, driving scalable growth by leveraging performance insights.
References: · Lena Stalmasińska: Creative Planning Team Lead. · **Matt Lemmon:** Head of Planning.
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/858866f8-5851-43e1-9be4-d5b2a45efa6e/Mesa_de_trabajo__127.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/858866f8-5851-43e1-9be4-d5b2a45efa6e/Mesa_de_trabajo__127.png" width="40px" /> Digital Marketing Specialist:
**Kasaz.com - Barcelona, Spain |** 2022 - 2021
Proptech Startup: · Part of a small team of Digital Marketing Specialists, developing CRO strategies, marketing automation, and growth campaigns in one of Spain’s most competitive markets: real estate portals.
We focused on innovation and user experience to compete with industry giants like Idealista, positioning Kasaz.com as the fastest-growing PropTech company in this hyper-competitive space.
References: · Sébastien Marion: CEO. · Luis Fernando Cantón: COO.
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<aside> <img src="https://pbs.twimg.com/profile_images/1249499500416204801/tkmbF_dl_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1249499500416204801/tkmbF_dl_400x400.jpg" width="40px" /> Strategic Planner Consultant:
**FindTheRoadMap |** 2021 - 2020
· Brand, competition, consumer, and trends analysis. · Strategy creation and Market Intelligence.
References: · Gabriel Jefferies: Founder.
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<aside> <img src="https://everything-pr.com/wp-content/uploads/2016/01/WPP.jpg" alt="https://everything-pr.com/wp-content/uploads/2016/01/WPP.jpg" width="40px" /> Strategic Planner:
**Grey Group, Ogilvy, Geometry (WPP Group) - Santiago, Chile |** 2019 - 2017
· Research and creation of reports and communication strategies for advertising campaigns.
Main Clients: · Nestlé | Coca-Cola Shopper portfolio | Miller Genuine Draft | Sky Airlines | Government of Chile | DirectTV.
References: · Armando Alcazar: Former President & CEO, Grey, Ogilvy and Geometry. · **Nuria Muguruza:** Senior Account Supervisor, Ogilvy.
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<aside> <img src="https://pbs.twimg.com/profile_images/805855647635935232/YrdciprS_400x400.jpg" alt="https://pbs.twimg.com/profile_images/805855647635935232/YrdciprS_400x400.jpg" width="40px" /> Strategic Planner: **TBWA - Santiago, Chile |** 2017 - 2015
· Research and creation of reports and communication strategies for advertising campaigns. · Experience with the TBWA DISRUPTION® and DISRUPTION® LIVE methodology.
Main Clients: · Heineken | Nissan | adidas | La Roche-Posay | Kraft - Heinz.
References: · Gabriel Jefferies: Head of Planning and Account.
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<aside> <img src="https://smartwatermagazine.com/sites/default/files/universidad_de_granada_logo.png" alt="https://smartwatermagazine.com/sites/default/files/universidad_de_granada_logo.png" width="40px" /> Master Degree in Marketing and Consumer Behavior: University of Granada - Granada, Spain - EQF Level 7. | 2020 - 2018
Specialisms: · Consumer’s behavior | Marketing research methodology | Psychosocial variables and buying behavior | Communication models | E-commerce | Business strategy.
Full scholarship holder: · "Beca de Magíster en el Extranjero, CONICYT, Chile 2018".
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<aside> <img src="https://media-exp1.licdn.com/dms/image/C4D0BAQFmQo_EpX9x_w/company-logo_200_200/0/1598045820549?e=2159024400&v=beta&t=tX7k1fwdtCyWcXm1dwB24gK9NLId17rboeNSb9Tz0LI" alt="https://media-exp1.licdn.com/dms/image/C4D0BAQFmQo_EpX9x_w/company-logo_200_200/0/1598045820549?e=2159024400&v=beta&t=tX7k1fwdtCyWcXm1dwB24gK9NLId17rboeNSb9Tz0LI" width="40px" /> Bachelor’s Degree in Advertising and Strategic Communication: Universidad Diego Portales - Santiago, Chile - EQF Level 6 | 2015 - 2011
Award for Academic Excellence: · Given by the Diego Portales University to the best academic performance of the cohort during the studies.
Award for Excellence in Research and Thesis: · Given by the Diego Portales University to the best thesis research of the student generation.
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[Foundation: Hay Mujeres - Gender Equality | Brand building and collaborator.](https://damianvial.notion.site/Foundation-Hay-Mujeres-Gender-Equality-Brand-building-and-collaborator-586587a0e8e949b4b2581199423997cb)
NGO: Todo Mejora - Civil Rights | Communication coordinator.
