🌐 damianvial.com → (Recommended experience if you are viewing in PDF).
Senior Creative Strategist | Digital Marketing Specialist:
Senior Creative Strategist with extensive experience in top-tier agencies (TBWA, Ogilvy, Grey Group) and startups, specializing in digital marketing, creative strategy, and growth marketing in agencies like Ladder.io.
I create data-driven campaigns that achieve measurable results, helping international brands engage their audiences through impactful and effective strategies.
<aside> 🔄 Switch to: Spanish Version
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<aside> 📬 Contact: 📧 Email: [email protected] 🔗 **LinkedIn:** Damián Vial Loiseau ☎️ Phone: +34 644 126 150
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Nationality: · Chilean 🇨🇱 , French 🇫🇷**.** 📍 Currently in Barcelona 🇪🇸
2022 → Present
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/34157ad3-01fd-42ca-b732-e016cc62a3ae/1_tLue4Yqv6_53q86sn38jMg.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/34157ad3-01fd-42ca-b732-e016cc62a3ae/1_tLue4Yqv6_53q86sn38jMg.png" width="40px" /> Senior Creative Strategist:
**Ladder.io - London, UK**
Ladder | Growth Marketing Agency
Adaptive Growth Advertising Agency: · Led data-driven creative strategies to maximize ROI for digital campaigns across key accounts like Walmart US, Vio Bank, and Sermo.com.
Oversaw creative testing and campaign optimization, driving scalable growth by leveraging performance insights.
References: · Lena Stalmasińska: Creative Planning Team Lead. · **Matt Lemmon:** Head of Planning.
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2021 → 2022
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/858866f8-5851-43e1-9be4-d5b2a45efa6e/Mesa_de_trabajo__127.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/858866f8-5851-43e1-9be4-d5b2a45efa6e/Mesa_de_trabajo__127.png" width="40px" /> Digital Marketing Specialist:
**Kasaz.com - Barcelona, Spain**
Proptech Startup: · Part of a small team of Digital Marketing Specialists, developing CRO strategies, marketing automation, and growth campaigns in one of Spain’s most competitive markets: real estate portals.
We focused on innovation and user experience to compete with industry giants like Idealista, positioning Kasaz.com as the fastest-growing PropTech company in this hyper-competitive space.
References: · Sébastien Marion: CEO. · Luis Fernando Cantón: COO.
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2020 → 2021
<aside> <img src="https://pbs.twimg.com/profile_images/1249499500416204801/tkmbF_dl_400x400.jpg" alt="https://pbs.twimg.com/profile_images/1249499500416204801/tkmbF_dl_400x400.jpg" width="40px" /> Strategic Planner Consultant:
· Brand, competition, consumer, and trends analysis. · Strategy creation and Market Intelligence.
References: · Gabriel Jefferies: Founder.
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2017 → 2019
<aside> <img src="https://everything-pr.com/wp-content/uploads/2016/01/WPP.jpg" alt="https://everything-pr.com/wp-content/uploads/2016/01/WPP.jpg" width="40px" /> Strategic Planner:
**Grey Group, Ogilvy, Geometry (WPP Group) - Santiago, Chile**
· Research and creation of reports and communication strategies for advertising campaigns.
Main Clients: · Nestlé | Coca-Cola Shopper portfolio | Miller Genuine Draft | Sky Airlines | Government of Chile | DirectTV.
References: · Armando Alcazar: Former President & CEO, Grey, Ogilvy and Geometry. · **Nuria Muguruza:** Senior Account Supervisor, Ogilvy.
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2015 → 2017
<aside> <img src="https://pbs.twimg.com/profile_images/805855647635935232/YrdciprS_400x400.jpg" alt="https://pbs.twimg.com/profile_images/805855647635935232/YrdciprS_400x400.jpg" width="40px" /> Strategic Planner: **TBWA - Santiago, Chile**
· Research and creation of reports and communication strategies for advertising campaigns. · Experience with the TBWA DISRUPTION® and DISRUPTION® LIVE methodology.
Main Clients: · Heineken | Nissan | adidas | La Roche-Posay | Kraft - Heinz.
References: · Gabriel Jefferies: Head of Planning and Account.
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2018 → 2020
